Privacy Policy

Privacy Policy

Last Updated: July 10, 2026

Pusheen Corp. (“Pusheen" “we”, “our”, or “us”) is committed to protecting your information and privacy. This Privacy Policy describes the types of Personal Information (as defined below) we collect or that you may provide to us in connection with your access to and use of our website (www.pusheen.com), the store and services made available at or through the website, and/or our downloadable mobile applications, as well as all subdomains, other websites, applications, widgets, products, services, and other offerings that we own and operate which link to this Privacy Policy (collectively, the “Services”), and informs you about our practices concerning your information. If you have questions regarding this Privacy Policy, please contact us at help@pusheen.com.

Your use of our Services is also subject to our Terms of Service. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Service.

By creating an account for our Services or by checking a box to indicate your consent to this Privacy Policy, you expressly consent to the information handling practices in this Privacy Policy, including the deployment of cookies, pixels, and similar third-party tracking technologies for the purposes described herein. Further, you acknowledge and confirm that you have permission to provide us with all Personal Information submitted. If you do not agree with this Privacy Policy or our Terms, please do not access, use, or register for, our Services.

Users in the following jurisdictions may be entitled to additional rights regarding Personal Information:

• If you reside in California, or another U.S. state that has enacted consumer data privacy laws that apply to Pusheen, please refer to the section titled “Your Rights Under the CCPA" below.

SECTION 1 – Information We Collect

1.1 Personal Information. The term “Personal Information” means information that is subject to the data privacy laws applicable to us, and relates to a living person who is or can be identified from that information, either directly or indirectly in conjunction with other information in our possession. “Personal Information” can include information such as your name and e-mail address, but can also include indirect identifiers such as your IP address or device identifier. “Personal Information” does not include aggregate information, which is data we collect about the use of the Services or categories of such users, unless it is linked with your other Personal Information. The types of Personal Information that we process are listed in Sections 1.2-1.5 below. We process Personal Information in connection with your access to or use of the Services, and will retain your Personal Information for as long as needed to provide you with our services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements, as permitted by applicable laws.

You are solely responsible for the accuracy, quality, integrity, legality, reliability, appropriateness, and right to use of information that you submit, and for ensuring that information that you provide is kept up to date for the purposes for which you provide it. Inaccurate information may affect your ability to use the Services.

1.2 Account and Transaction Information. To register for an account for our Services, you will be required to provide us with Personal Information such as your first and last name, and/or contact information. Additionally, when you purchase something from our Services, as part of the buying and selling process, we collect the Personal Information that you give us directly, on a voluntary basis, such as your name, address, email address, and billing address. In the event that you reach the checkout and fill out your Personal Information but decide to abandon your cart, your cart and Personal Information will still be stored in our system as an abandoned cart for up to three months (collectively, “Abandoned Cart Information”). Abandoned Cart Information can be deleted at your request at any time. We may also send you an automated e-mail within 24 hours of abandoning your cart to remind you to complete your purchase.

1.3 Usage Information. When you browse our Services, we also automatically receive information, which may include Personal Information, regarding your access to and use of our Services. This information includes your computer’s internet protocol (IP) address, in order to provide us with information that helps us learn about your browser type, operating system, device type, language, referring website URLs, log files, pages on our website that you visit and links that you click on (collectively, “Usage Information”).

1.4 Payment Information. Our store is hosted by Shopify Inc. Shopify provides us with the online e-commerce platform that allows us to sell our products and services to you. When you choose a direct payment gateway to complete your purchase, then Shopify (and its service providers) processes your payment information. For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Policy here.

1.5 Information You Submit. We may also process other forms of Personal Information that you choose to submit to us in connection with your use of the Services. For example, you may provide us with Personal Information (e.g., name, email address, social media username or handle) when you send us messages, subscribe to our newsletter(s) or other forms of marketing communications, interact with our official accounts on third-party platforms or use some other feature of the Services.

SECTION 2 – Use of Information We Collect

2.1 Transaction and Billing. We use Personal Information you submit to process your transactions. For example, we may utilize Shopify applications to process your Personal Information in order to detect fraud, verify your credit card, provide shipping rates, prevent purchases in excess of applicable limits, process, ship and complete purchase orders.

2.2. Customer Service and Technical Support. We may contact you using the Personal Information you provide in order to respond to inquiries you send us, to communicate with you regarding our Services (e.g., updates about our store, including new products). If you do not wish to receive such emails, you can choose to opt-out of receipt using the unsubscribe link within each email. We utilize Shopify applications for these purposes and to assist customers with exchanges and returns. You may also opt-in to receive email notifications when products are back in stock.

2.3 Operation, Maintenance, and Improvement of our Services. We use your Personal Information, in connection with operating our business and providing the Services to you. For example, we use information to personalize the Services we provide to you. We may also use your information to verify your identity, for fraud prevention, to enforce the Terms of Service, and to protect the integrity of our Services. We may also use your information to develop new Services and to improve the quality of our Services.

2.4 Marketing/Advertising. We use your Personal Information to provide you with marketing communications we believe may be of interest to you. Marketing e-mails will include an unsubscribe link and other instructions allowing you to opt out of receiving future e-mails or to change your contact preferences. Please note that even if you opt out of receiving e-mails from Pusheen, you may still receive relationship e-mails from us, including responses to e-mails that you send to us, notices of updates or changes to our policies, or other messages relating to your account or your use of the Services. We may also process your Personal Information to provide you with targeted advertising from time to time. To opt out of our targeted advertising, see the sections below.

2.5 As Required by Law. We will process Personal Information as necessary to comply with applicable laws and regulations, such as in response to a court order, subpoena, lawful demand by a public authority, or similar legal process.

2.6 Upon Consent. Before we use your Personal Information for a purpose not described in this Privacy Policy, and where otherwise required by law, we will ask you directly for your consent to such use. If you change your mind, you may withdraw your consent at any time by contacting us at help@pusheen.com.

SECTION 3 – Information Sharing and Disclosure

3.1 Service Providers. We may share your information, including Personal Information, with third-party services providers who assist us in providing the Services to you and operating our business. These service providers may include vendors and suppliers that provide us with technology, services, and/or other content related to the operation and maintenance of the Services.

The third-party service providers we use are contractually required to collect, use and disclose your information only to the extent necessary to allow them to provide their services to us. However, Shopify and other third-party service providers, such as payment gateways and other payment transaction processors, may have their own privacy policies in respect to the information that they process in connection with your transactions. Where applicable, such policies will be linked or otherwise provided to you before you can complete your transaction. For these providers, we recommend that you read their privacy policies, so you can understand the manner in which your Personal Information will be handled by these providers in order for them to provide their services to us.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. When you click on links on our store, they may direct you away from our website. We are not responsible for the privacy practices of other websites and encourage you to read their privacy statements.

3.2 As Required By Law. We may disclose your Personal Information as required by law, such as in response to a court order, subpoena, lawful demand by a public authority, or similar legal process.

3.3. To Protect Our Business. We may disclose your information, including Personal Information, if we believe it is necessary to protect our property and/or rights, to protect the safety of the public or any person, in the event of a legal dispute, or to prevent or stop activity we believe may pose a risk of being illegal, unethical, or in violation of our Terms of Service.

3.4 Business Transfers. We may sell, assign, transfer, or otherwise share some or all of our assets in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy. We may disclose or share your Personal Information in connection with such business transfers.

SECTION 4 – Policy Regarding Children

Our Services are not intended for persons under 18 years of age. By using our Services, you represent that you are at least 18 years of age or the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given your consent to allow any of your minor dependents to use our Services. If you are a parent or guardian and believe that your minor dependent has provided us with Personal Information without your consent, please contact us at help@pusheen.com.

SECTION 5 – Security

We take reasonable precautions and follow generally accepted industry standards to protect the information we collect, including your Personal Information, against accidental or unlawful destruction, loss or alteration, unauthorized disclosure or access, misuse, and other unauthorized processing.

If you provide us with your credit card information, our vendors are required to encrypt the information using secure socket layer technology (SSL) and stored with AES-256 encryption, and otherwise implement additional generally accepted industry standards.

Shopify stores your information, including Personal Information, in its data storage, databases, and general Shopify application on a secure server behind a firewall.

We cannot, and do not, guarantee the security of any information you transmit to us or store on the Services, and you do so at your own risk. We also cannot, and do not, guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or administrative safeguards. If you believe your Personal Information has been compromised, please contact us at help@pusheen.com.

SECTION 6 – Cookies and Similar Technologies

We utilize tools provided by Shopify, Google Analytics, and other third-party analytics service providers to automatically collect certain information from your web browser, mobile, or other devices when you visit or otherwise use the Services. These tools are used to recognize you when you access or use our Services, track your interactions with our Services, personalize your experience, and market to you. These technologies include cookies, web beacons, pixels and similar devices.

Our use of cookies and other automatic technologies falls into the following categories:

• Strictly Necessary: Technologies that allow you to access our Services and use our features, and tools that help us identify irregular site behavior and prevent fraudulent activity or improve security.
• Functional/Analytics: Technologies that collect information about your use of our Services, including measuring, understanding, and reporting on your usage of the Services. We may use these cookies to measure the effectiveness of that content, including information about what content was shown, how often or how long it was shown, when and where it was shown, and what actions, if any, you took on the content.
• Marketing/Advertising: Technologies that collect information about your use of our Services, including measuring, understanding, and reporting on your usage of the Services. We may use these cookies to personalize your experience with our Services, and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Site, third-party sites, and via email (with your consent where required by law).

You may stop or restrict the placement of cookies that are not “strictly necessary” cookies on your device or remove them as your browser or device permits. If you choose not to accept cookies and similar devices, you may not be able to access all portions or functionality of the Services.

You can opt out of some of the above targeted advertising services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.  Additionally, some web browsers incorporate a “Do Not Track” (“DNT”) or similar feature that signals to websites that a user does not want to have the user’s online activity and behavior tracked. If a website that responds to a particular DNT signal receives the DNT signal, the browser can block that website from collecting certain information about that browser’s user. We honor Global Privacy Control as a valid request to opt-out of the sharing of information linked to your browser or the device that you use to access our Services. Please be aware, however, that opt-out preference tools are limited to the browser or device you are using. Further, your browser may save some information in its cookies and cache to maintain your privacy preferences, and if you clear cookies, you may remove your opt-out preferences and be required to opt out again. To learn more about Global Privacy Control, you can visit  https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.

Please be aware, however, that opt-out preference tools are limited to the browser or device you are using. Further, your browser may save some information in its cookies and cache to maintain your privacy preferences; as such, clearing cookies may remove your opt-out preferences, and you may be required to opt out again.

SECTION 7 – Your Privacy Rights under California’s Privacy Laws

If you are located in California, you may have certain privacy rights under the law of your jurisdiction. This section describes the rights provided to users who qualify as “consumers” under the California Consumer Privacy Act of 2018 (“CCPA”), and explains how you can contact us to exercise those rights.

7.1 Required Disclosures. Under the CCPA, you may have the right to know what information we have collected about, to request that we provide access, correct, or delete your information, that your information be provided in portable form, and non-discrimination for your exercise of any of the rights provided to you under law. In connection with the foregoing, Pusheen has collected the following categories of information about you from users in the last twelve (12) months:

In the twelve months preceding the “Last Updated” date of this Privacy Policy, we have disclosed the information above for business purposes to the following third parties:

• Service providers and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers)

We do not collect or use sensitive Personal Information for targeted advertising, nor do we process information for automated decision-making purposes. If we begin to do so, however, you will also have the right to restrict the use of that sensitive Personal Information for targeted advertising, and to restrict or opt out of the sale of that information or the processing of your information for automated decision-making purposes.

7.2. Privacy Rights Under the CCPA. Under the CCPA, you have rights to request access to specific information, data portability and deletion, as described below. These rights are not absolute, and in some instances, we may decline your request as permitted by law. For information about exercising your right to opt out of the sale or sharing of information under the CCPA, please refer to the section “Exercising Data Subject Rights” below.

1. Access to Specific Information and Data Portability. You can request the following information about how we have collected and used your information during the past 12 months:

• • The categories of information we collected about you.
  • The categories of sources for the information we collected about you.
  • The business or commercial purpose for which we collected your information.
  • The categories of third parties with whom we share the information.
  • The categories of information that we disclosed for a business purpose.
  • The categories of third parties to whom the information was disclosed for a business purpose.
  • A copy of the specific pieces of information we collected about you (also called a data portability request).

2. Deletion/Correction. You can request that we delete or correct the information that we collect from you.

In addition to the rights above, you have the right to exercise your rights free from discrimination. Examples of discriminatory actions that we are not permitted to take under the CCPA in response to a consumer’s lawful exercise of their rights regarding their information include:

• Denying you goods or services.
• Imposing additional charges on you for services or imposing penalties.
• Providing you with a different level or quality of goods or services.
• Suggesting that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
• Otherwise retaliating against you, if you are our employee or independent contractor, or if you have applied to work for us.

7.3. “Sale” and “Sharing” of Information about You.

The CCPA require that we disclose whether we “sell” or “share” consumer personal information (as those terms are defined in the CCPA), such as by using consumer personal information for targeted advertising (which is a form of “sharing” under the CCPA).

In the twelve (12) months preceding the date on which this Privacy Policy was last revised, we have not “sold” personal information; however, we have processed personal information for targeted advertising purposes – namely, showing advertisements to you based on your activities over time and across nonaffiliated websites or online applications. This processing of personal information for targeted advertising may constitute a “sale” or “sharing” under specific the CCPA. The categories of personal information that we have used for targeted advertising, and the third parties to whom that information was disclosed, are shown below:

You may submit your request to opt out of the sale of your information by contacting help@pusheen.com.

For information about how to opt-out of such “sharing,” please refer to the section “Exercising Data Subject Rights” below.

7.4 Exercising Data Subject Rights. California consumers are entitled to exercise such rights once every 12-month period. We may charge a reasonable fee for excess requests in the same 12-month period, as permitted by applicable law.

To exercise the rights available to you as a data subject under applicable laws, you may submit a verifiable consumer request to us by using the contact information provided at the bottom of this page.

Only you, or a person that you authorize to act on your behalf, may make a verifiable consumer request related to your information. Your verifiable consumer request must provide sufficient information that allows us to verify you are the person about whom we collected information or an authorized representative, and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We cannot respond to your request or provide you with information if we cannot verify your identity or authority to make the request. Making a verifiable consumer request does not require you to create an account with us. We will only use information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

We aim to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to ninety (90) days), we will inform you of the reason and extension period in writing. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

SECTION 8 – Changes to this Privacy Policy

We may make changes to the Privacy Policy from time to time. Changes will take effect immediately upon notice to you – which we may provide by posting the updated Privacy Policy on the Services, sending an e-mail to your account e-mail, or by other reasonable means. You should review this Privacy Policy each time you access or use our Services. Your continued use of Services following the “Last Updated” date posted above constitutes your agreement to such changes.

SECTION 9 – Questions and Contact Information

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, please email us at help@pusheen.com.